Juan "J.R." Guadiana

• Run the full sales cycle as the company's senior revenue leader, from prospecting and discovery through proposals, negotiation, and close.
• Grew the client base to 10+ enterprise accounts, including Dell, Sony, Tesla, Logitech, Home Depot, Fossil, Schlumberger, Cheniere Energy, Hunter Fan, Tandem Diabetes, and WellPet, by selling solutions rather than services.
• Act as the main executive contact for every enterprise account: leading business reviews with senior leaders, connecting the work to their goals, and finding new ways to help existing clients.
• Set up and manage the company's Salesforce pipeline, including forecasting, activity tracking, deal stages, and regular reporting to ownership.
• Write every client proposal, presentation, and ROI case, turning 3D rendering, animation, and VFX work into a clear business case for non-technical buyers.
• Rolled out Smartsheet for project management and workflow automation, smoothing delivery and client communication.
• Started the company's digital marketing through Google Ads, LinkedIn, SEO, and email, using analytics and A/B testing to lower cost per lead.
• Partner with ownership on growth strategy, pricing, new service lines, and technology investments, and handle all HR, including hiring, performance reviews, and compliance.

• Created the company's first structured sales process: defined the target customer profile, set up a prospecting routine, and built the lead-to-close process behind the company's later growth.
• Won new enterprise accounts through careful discovery, custom proposals, and executive presentations, regularly beating revenue targets.
• Ran email, social, and digital ad campaigns and built reporting to show what worked and where to spend the budget.
• Brought consistent CRM habits to the team, making sales forecasts reliable.

• Produced high-end digital imaging work for enterprise clients. This hands-on experience is why I can sell technical work with real credibility today.

Contract role

• Ran contract sales for a local roofing company: generated and qualified leads, met with homeowners and property owners on site, prepared estimates and proposals, and closed jobs.

Concurrent venture

• Co-founded and grew a digital imaging and creative production business: handled sales, client acquisition, P&L, and creative direction, building a loyal repeat client base over nine years through direct sales, referrals, and word of mouth.

Concurrent role

• Managed a regional B2B territory in the Houston market: opened new accounts, ran targeted outreach, and gave presentations that grew the pipeline.

Concurrent venture

• Founded and ran an international trade business for 10 years, managing overseas suppliers, logistics, customs compliance, and bringing products to market.